Campaigning to improve pension literacy.

We want to help the British public understand the options available so they can be financially prepared for retirement.

Campaigning to improve pension literacy.

We want to help the British public understand the options available so they can be financially prepared for retirement.

No one should get left behind

Retirement should be something to look forward to. But our research reveals that too many members of the British public instead feel:

anxious
overwhelmed
fearful of making the wrong financial decisions

No one, from any background, should get left behind. So we've teamed up with TV and radio presenter Angellica Bell to encourage everyone to Get Britain Pension Ready.

“It really is important that we help everyone cut through the jargon and simplify this important topic so that everyone feels informed and empowered when managing their finances for retirement.”

Angellica Bell, Ambassador for the Get Britain Pension Ready campaign

'I feel anxious about pension planning'

Adrian’s story

"I feel anxious about pension planning. I’ve just adopted the approach that I’ll try and save as much as possible and worry about it when I retire."

Read Adrian’s story

Siddharth’s story

"Everybody should learn about pensions in school […] I’m saving for my retirement because I don’t want to lean on my children or anybody else."

Read Siddharth’s story

“We welcome the Get Britain Pension Ready campaign to boost retirement literacy and planning. Pensioner poverty has been increasing since 2012 and is at its highest level since 2008 [...] We must ensure that no one reaches retirement unsupported and unaware of their options when it comes to their pension.”

Joanna Elson CBE, Chief Executive at Independent Age

Supported by Independent Age

We have teamed up with Independent Age to help us with our mission to Get Britain Pension Ready and improve pension literacy.

Independent Age is a national charity providing support for older people facing financial hardship.

Together, we encourage everyone to get pension ready with our free online resources and seek the guidance they need. This will help to understand all the financial options available when approaching retirement.

Learn more about pensions and annuities

“Retirement should be something to look forward to, but instead too many people feel anxious or overwhelmed. We want to help.”

Sarah Lloyd, Commercial Director at Annuity Ready

Who is Get Britain Pension Ready?

The campaign is led by Annuity Ready, an independently run, non-advised lifetime annuity comparison service. Annuity Ready is operated by Investment Discounts On Line Ltd and is part of the Legal & General Group.

We believe that no one, from any background, should get left behind when it comes to understanding their options for retirement.

We work with pension companies, annuity providers and the British public every day and our service was created in response to the government encouraging pension providers to be more transparent. This means we're well-placed to help Get Britain Pension Ready by providing free online resources, signposting to guidance, and campaigning for improved pension literacy.